[1] A Rhodes Scholar attached to Hertford College at the University of Oxford,[2] he was a Senior Associate of the Niagara Institute (an affiliate of the Conference Board of Canada) with responsibility for its work in public policy and its Values and Organizational Development programmes.
He acted on behalf of the tobacco industry amongst others and was prominent in criticising the evidence related to the claimed links between passive smoking and cancer.
What caused concern and led to Luik's dismissal from Brock was 'not any single misrepresentation ... so much as the apparently uniform pattern of representations engaged in since 1977' (Marsden 2001: A12).
Documents later made public as a result of the Tobacco Master Settlement Agreement showed that "Luik had corresponded regularly with John Lepere, chairman of the Confederation of European Community Cigarette Manufacturers (CECCM) on the content of the paper and where it should be published.
A 2006 paper titled "Why Graphic Warnings Don't Work" was acknowledged as being "made possible by funding provided by Imperial Tobacco Group PLC".