John Matthew Murphy (born 1944, Essex) is a British marketing consultant who first described the process of branding.
In London in 1974, Murphy launched Novamark, a small company specialising in product naming and in trade mark registrations.
In the 1970s, the scope of Novamark's consulting work expanded to encompass brand design and strategy.
[3] As Murphy later explained, there was "a huge buying and selling of branded-goods businesses where what was essentially being bought and sold was brands.
In 1996, Murphy established St. Peter's, a small artisan brewery in Bungay, Suffolk, from scratch, without a substantial chain of controlled pub outlets, marketing it both locally and internationally.