John Anthony Palumbo (born 1956 in Birmingham, Alabama)[1] is an American author, businessman and professional speaker who writes and lectures internationally on consumer behavior, sales psychology, and personal development.

[11] Palumbo is the CEO of The Sales DNA Institute[12] and has been interviewed as an expert in the art of influence and persuasion by a number of publications including the Wall Street Journal.

In 2002, the company acquired the royalty rights for deceased Roots author, Alex Haley,[21] and currently includes songs by Johnny Cash, Dwight Yoakam, and Tammy Wynette.

Palumbo is a member of the National Association of Bankruptcy Trustees (NABT) and is invited regularly to their Spring Seminars and Annual Conventions as an expert speaker and panelist.

Palumbo serves as an advisor for commercial banks, private estate matters, and the U.S. court system in the administration of foreign asset analysis, valuation, and recovery.

It tells the story of the Chicago Children's Choir's historic tour of South Africa, including a personal visit with Nelson Mandela, in the summer of 1996.