[1][2] Reeve worked for The British Aluminum Company plc., and then was a Group Finance Director of Mercantile House Holdings plc.
[3] He then joined Sun Life Corporation plc in 1988, and was a managing director there from April 1988 to October 1995.
[3][4][5] Reeve joined Willis on 1 November 1995 as Executive Chairman-elect.
[3] During his tenure as Willis CEO, in the Fall of 1988 the company was purchased by Trinity Acquisition P.L.C., a consortium of investors (including five insurers) led by U.S. private equity firm Kohlberg Kravis Roberts.
[6] In December 2004 it was announced that the insurer AMP was to be renamed Pearl, and that Reeve would chair the new company.