John along with his wife Louise Riber started making films in the development arena since 1979, particularly in Bangladesh and in India.
[5] Then in 1987, they moved to Zimbabwe and established Media for Development Trust (MFD), one of Africa's leading production and distribution houses.
In 2000, he directed the comedy drama film Yellow Card starring Leroy Gopal and Kasamba Mkumba.
[7] With that success, the duo made many popular Zimbabwean feature films such as Neria, More Time and Everyone's Child.
The theme of most of the films and soap operas are based on reproductive health issues in Africa.