John Douglas Swofford (born December 6, 1948) is an American former college athletics administrator.

He served as the athletic director at the University of North Carolina at Chapel Hill from 1980 to 1997 and as the commissioner of the Atlantic Coast Conference (ACC) from 1997 to 2021.

He was awarded a prestigious Morehead Scholarship to attend the University of North Carolina at Chapel Hill in 1967, where he was part of Bill Dooley's first football recruiting class.

In 1980, he was promoted internally to the position of athletic director to replace Bill Cobey who had left for political ambitions.

[5] On July 1, 1997, Swofford was named the fourth commissioner of the Atlantic Coast Conference (ACC), succeeding Gene Corrigan.