Sykes also worked closely with artists, managers and record labels to bring content and partnerships to the video channel.

He also held the role of Vice President, Programming and Productions, overseeing all studio operations, on-air promotion and long-form content on the network.

In July 1986, Sykes left MTV and became a music and film talent agent at Creative Artists Agency (CAA).

He also signed rock band Stone Temple Pilots, whose debut album also sold 7 million copies in America.

In March 2008 Sykes left Viacom to join his MTV co-founder Robert W. Pittman at Pilot Group, a private equity venture firm.

While at Pilot he worked with Anchorage Advisors on the restructuring of MGM Studios from bankruptcy and with digital properties including Shazam.

Sykes is President of iHeartMedia Entertainment Enterprises, where he is responsible for managing iHeart content partnerships across a broad range of media including television, podcasting, digital platforms and live events.

Sykes also guides the company's relationship with the music industry, as well as overseeing the creation and distribution of iHeart branded video content and marquee events with broadcast and streaming partners.

In October 2001, following the attacks on the World Trade Center Sykes co-executive produced the Concert for New York City[16] (the historic 9/11 benefit) at Madison Square Garden.

The concert featured performances from legendary artists including Bruce Springsteen & The E Street Band, the Rolling Stones,[18] Eric Clapton, Billy Joel, Alicia Keys Chris Martin, Bon Jovi, Eddie Vedder, Roger Waters, Kanye West, the Who and Paul McCartney.

Andrew Cuomo, Robert DeNiro, the New York Giants, Mariah Carey, Billy Joel, Alicia Keys, Bette Midler, Lin-Manuel Miranda, Sting, Barbra Streisand and others.

Newhouse School of Public Communications, and Product (RED), an organization founded by Bono and Bobby Shriver to fight HIV/AIDS in Africa.