John Truelove (born 06 December 1962) is an English record producer, DJ and music entrepreneur.
Truelove's career as a record producer began with the 'Truelove' bootlegs which fused a cappella vocals with current instrumental dance tracks.
[2] After distributing the bootleg himself John secured permission from the owners of Candi Staton's vocal performance to legitimise the release.
Following the BRIT Awards ceremony on 16 February 2010, where Florence and the Machine were joined on-stage by Dizzee Rascal for a performance of 'You Got The Love' combined with Dizzee Rascal's 'Dirtee Cash', the mash-up version 'You Got the Dirtee Love' was released as a single by Universal Island, reaching number 2 in the UK Singles Chart.
In 2003 he developed his electronic solo act 'Lectrolux' for live performance, creating a 60-minute film with filmmaker Dick Jewell, which was projected onto large screens during his set.
In 1992 John was recruited by Dave Balfe, former manager of The Teardrop Explodes and owner of Food Records, to set up a new electronic dance label funded and distributed by EMI.
The partnership resulted in two labels – iT and Synthetic – the former dedicated to acid house and trance, the latter concentrating on more contemporary electronica.
Following the success of Magnetic North and TeC, John and business partner Steve Simmonds began to set up labels for other artists.
As a result, a market research company is now commissioned to conduct an ongoing survey of UK premises licensed by the PRS where copyright music may be played, whether from a radio, on a musical instrument or over a soundsystem, and be it in a pub, a hotel lobby, a hair salon or a club.
[17] The data collected lists the music played and is used by PRS to pay royalties and ensure a more equitable distribution of income.