John Wanamaker

John Wanamaker (July 11, 1838 – December 12, 1922) was an American merchant and religious, civic and political figure, considered by some to be a proponent of advertising and a "pioneer in marketing".

[2] to John Nelson Wanamaker, a brickmaker and native of Kingwood, New Jersey, and Elizabeth Deshong Kochersperger, daughter of a farmer and innkeeper in Gray's Ferry.

The store, called "Oak Hall", was located at 6th and Market Streets in Philadelphia, adjacent to the site of the residence and offices of George Washington during his presidency.

In 1869, he opened his second store at 818 Chestnut Street, and, capitalizing on his own name due to the untimely death of his brother-in-law and growing reputation, renamed the company John Wanamaker & Co.

The Wanamaker Building is a large, 12-story granite store in Philadelphia, designed by Chicago architect Daniel H. Burnham and completed in 1910.

The store stands on the site of "The Grand Depot", encompassing an entire block at the corner of 13th and Market Streets across from Philadelphia City Hall.

The instrument is of the American Symphonic school of design, intended to combine traditional organ resources with the tone colors and beauty of the symphony orchestra.

[5] Wanamaker expanded to New York City in 1896, continuing a mercantile business originally started by Alexander Turney Stewart.

Wanamaker was an innovator, creative in his work, a merchandising genius, and proponent of the power of advertising, though modest and with an enduring reputation for honesty.

He provided his employees with free medical care, education, recreational facilities, pensions and profit-sharing plans before such benefits were considered standard.

The same year, he was appointed United States Postmaster General by President Benjamin Harrison; he was accused by the newspapers of the day of buying the post.

[12] In 1890, Wanamaker persuaded Congress to pass an act prohibiting the sale of lottery tickets through the mail, and then he aggressively pursued violators.

He fired some 30,000 postal workers under the then common "spoils system" during his four-year term, as it was customary for a change in political administrations to lead to new appointments for their own supporters.

The changeover of so many employees caused severe confusion, inefficiency, and a run-in with civil-service crusader Theodore Roosevelt, a fellow Republican.

When his department store ordered advance copies of the newly translated novel The Kreutzer Sonata by Leo Tolstoy, the deadline was missed, and only the regular discount was offered by the publisher.

[14] In 1893 he made a public prediction at the Chicago World's Fair that U.S. mail would still rely on stagecoach and horseback delivery for a century to come, failing to anticipate the effects of trains, the automobile, and related truck vehicles.

[23] They had six children, two of whom died in childhood: In 1899, Wanamaker's son, Thomas, who specialized in store financial matters, purchased The North American, a Philadelphia-based newspaper.

The younger Wanamaker also began publishing a Sunday edition, which offended his father's sense of keeping the Sabbath holy.

At his death, his estate was estimated to be US$100 million ($1,820,278,330 today), divided equally among his three living children and granddaughters, Mary "Minnie" Wanamaker Warburton (Mrs. Barclay Warburton), Patricia "Paddy" W. Estelle, and Elizabeth Wanamaker McLeod, who all received substantial stock, real estate and cash instruments.

A railroad station, Chelten Hills located below Jenkintown, and no longer in existence, was constructed on the property in addition to his vast mansion.

Wanamaker, c. 1890
An illustration of Philadelphia City Hall and John Wanamaker's "Grand Depot" at 13th and Market Streets in Philadelphia
The Grand Court at 13th and Market Streets in Philadelphia
The Wanamaker building at 13th and Market Streets in November 2013
The Wanamaker family tomb in the churchyard of the Church of St. James the Less in Philadelphia
A statue reproduction of Seated Hermes commissioned by Wanamaker on display in the Penn Museum