[3] He scored on his first-team debut, on 4 September 1957 in a 3–2 home defeat of Leicester City in the First Division, and produced 16 goals the following season.
[4] He then fell out of favour, and, despite scoring a hat-trick away at Leeds United in February 1961, his first game of the 1960–61 season, never appeared for the club again.
Goodchild remembers "thinking to myself that if I couldn't get into the team after scoring a hat-trick away from home, I'd be on the transfer list at the end of the season.
Two years later, by which time the club had been twice relegated and were now playing in Division Four, he was top scorer on his own, with 15 goals in all competitions.
[5] In 1964–65, Goodchild was one of six goalscorers to reach double figures as Albion won the Fourth Division title.