He spent his entire ten-year career with the Bears, and is the franchise's all-time leader in receiving yards with 5,059.

Except for a six-year stint at rival WMAQ-TV, Morris remained at WBBM until 1992, serving for most of that time as sports director.

During his time at WBBM-TV, he popularised the use of the telestrator (a device for drawing over still or moving video images) in sports television, which was invented by fellow WBBM-TV employee Leonard Reiffel for his science-related TV series Dimensions on Tomorrow's Living and The World Tomorrow.

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