Johnson Products Company

Johnson Products Company (JPC) is a privately held American business based in Chicago, Illinois.

The company was a longtime sponsor of the syndicated US television dance show Soul Train until that program's cancellation.

[1][4] The product was aimed at African American women who straightened their hair to eliminate the need to use a hot comb, grease, and frequent trips to the beauty shop.

[2][4] Marketing for the product featured slogans that encouraged racial pride, as embodied by the "Black is beautiful" movement.

[11][12] Ivax Corp purchased the company in 1993 and merged it with its line of skin care and cosmetic products for black women, Flori Roberts.