Joi was an Italian Entertainment TV channel, owned by Mediaset and broadcast on Premium Gallery, a digital terrestrial television service in Italy.

It is devoted to family entertainment and broadcasts movies and TV series.

[1] On 21 September 2010, coinciding with the launch of The Event, the channel underwent a graphics restyling.

On 1 January 2013 the channel renewed itself, moving towards an editorial line dedicated to entertainment and airing many TV series previously broadcast on Mya or Steel.

[3] After the closure of Mediaset Premium on 1 June 2019, the channel continues to broadcast on Infinity and Sky.