[1] The stated aim is improving humanity through art, culture, fair-trade, community, heritage, science, human rights, and environment, and also building stronger relationships between African, Scottish, BAME (black, Asian and minority ethnic) and other communities in Scotland through its charitable activities.

[4][5] JOM Charity also leads in the advocacy against the killing of Esanland farmers in Edo State, Nigeria by marauder killers headsmen.

It uses arts, craft, design, culture, heritage and entertainment to promote the well-being of communities and raise funds for other charities, organizations and other causes in the United Kingdom and internationally.

[11][12] The charity's donation of traditional clothing of Esanland, Edo, Nigeria are being exhibited in Auld Kirk Museum Scotland called 'Igbu'.

[6] Jom Charity is estimated to have supported about 60,000 - 100,000 people in the United Kingdom and across the world with community well-being through the use of art and tourism.