The two also were a part of the comedy troupe Just Kidding along with Craig Neuman, Matt Schlein, Kristin Sobditch, Sara Mathison, H. Anthony Lehv.

He and his University of Michigan roommate Sean Connolly coined the phrase in response to Season Five, Episode 3, "Hollywood: Part 3" of the sitcom Happy Days, in which Fonzie jumps over a shark while on water-skis.

[3][4][5] Hein sold his company, Jump The Shark, Inc., to Gemstar (owners of TV Guide) on June 20, 2006[6] for "over $1 million".

[12] Starting on March 2, 2010, Hein hosted the weekly comedy The Bonus Show with Rachel Fine on Howard TV.

Jump the Shark: When Good Things Go Bad as well as Fast Food Maniac: From Arby’s to White Castle, One Man’s Supersized Obsession with American Fastfood.

Singer Rick Astley produced a song dedicated to the "Hit em with the Hein" concept on SoundCloud.

[19] Connecticut-based musician Jamey Jasta, frontman of the metalcore band Hatebreed, released a song inspired by the phrase on his SoundCloud.

[20] "Hit 'em with the Hein" is also used in later versions of Sony's MLB: The Show franchise by announcer Matt Vasgersian during gameplay.