Jon Jacobs (born 10 September 1966 in Derbyshire, England) is an English actor, entrepreneur, director, producer, writer, and creator of the avatar Neverdie from the virtual world Entropia Universe that Reuters described as "a legendary adventurer, celebrity, and fabulously wealthy entrepreneur in the online world of Entropia".

Jacobs's first lead role in a feature was the critically acclaimed Welcome Says the Angel, co-starring Rutger Hauer's daughter Ayesha, he also Played the lead in Hungarian Film Week Winner Johnny Famous, and the audacious Festival hit Lucinda's Spell.

In 1992 Jacobs wrote and directed The Girl with the Hungry Eyes, which was executive produced by Cassian Elwes.

In 1995 Jacobs wrote, directed, and starred in the micro-budget feature The Wooden Gun, a period black and white Western.

[13] In 2010 Jon Jacobs sold the Asteroid Space Resort to various other Entropia Universe participants for a total of US$635,000.

[18][19] In 2008, Jacobs founded NEVERDIE Studios to create entertainment-driven virtual worlds on the Entropia Platform.

In April 2016 Jon Jacobs revealed his plan to create three million jobs in virtual reality[27] by 2030 through the privatization of teleportation, the primary public transport system in the MMO Entropia Universe.