[10] Sand appeared in a minor role in the 1980 film At dere tør!,[11][12] having graduated the same year from the music branch of his local upper secondary school.

[1] As a teenager he played the drums in a hard rock band, which eventually led him being hired by NRK, the Norwegian Broadcasting Corporation as a researcher for a music TV programme.

[13] On 26 November 2010, Sand was appointed as the European Broadcasting Union's Executive Supervisor of the Eurovision Song Contest, after Svante Stockselius resigned from the role, the new position began on 1 January 2011.

[16] As Executive Supervisor, Sand has the last call with regards to the production of the Eurovision Song Contest, with the ability to overrule the producers, and instruct.

[18][19] In May 2015, Sand stated to the Norwegian public broadcaster NRK that the Worldvision idea was likely not moving forward, due to a lack of interest among countries outside Europe.

[23] On 30 September 2019, Sand announced his intention to step down as Executive Supervisor of the Eurovision Song Contest after the 2020 edition, which would have been held in Rotterdam, the Netherlands (which was later cancelled due to the COVID-19 pandemic).

[24] On 20 January 2020, it was announced that Swedish TV producer Martin Österdahl would succeed Sand as Executive Supervisor.