Radoff began his career when he dropped out of college to found NovaLink, an early internet service provider.

[9] The company ultimately sold its games to other publishers, underwent a reorganization, and relaunched as Beamable.

Radoff's blog, Metavert Meditations, contains his writing on subjects including games, internet, metaverse, AR/VR, blockchain and artificial intelligence.

[11][12] Much of the money Radoff earned from Space Empire Elite and his other Atari ST game, Final Frontier, later became seed capital which he used to start the company NovaLink.

After a brief time studying at Worcester Polytechnic Institute, Radoff dropped out to form his first company.