[4] The character received international coverage after the 2016 American presidential election, when his comments on Donald Trump's victory went viral and became a YouTube trending video.

Pie has occasionally appeared as the London correspondent for the Australian satirical news and current events programme The Weekly with Charlie Pickering.

[12] In February 2022, Pie made his first of several appearances on The New York Times website and YouTube channel as part of their "opinion" section.

Topics have included Boris Johnson,[13] the Russian invasion of Ukraine and the influence of Russian oligarchs' investments and political donations,[14] as well as the UK energy crisis, rising inflation, and labour strikes during the Conservative Party leadership election of Prime Minister Liz Truss.

Its ten episodes are: The BBC; Money; Brexit; Race; Online; Women; Comedy; Drugs; NHS; The Environment.