[1] He is known for researching the effects of exposure to news satire television shows, such as the Daily Show and the Colbert Report, on people's political attitudes.
[2][3][4] For example, a 2006 study he co-authored with his ECU colleague, Jody Baumgartner, examined the effects of viewing the Daily Show's coverage of the 2004 U.S. presidential election on voters' perceptions of George W. Bush and John Kerry among 732 college students.
[5] The study has since been cited as proof that then-Daily Show host Jon Stewart was undermining democracy, a claim Morris himself disputes.
[6] He and Baumgartner have also studied the reported effect of Tina Fey's portrayal of Sarah Palin on SNL on voters' perceptions of Palin herself.
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