The area is bordered by King's Park to the east, Tsim Sha Tsui to the south, Ferry Point to the west, and Yau Ma Tei to the north.
The western portion is officially[weasel words] known as Kwun Chung (官涌), especially before the MTR metro system went into service in 1979.
Like nearby districts of Mong Kok and Tsim Sha Tsui, large sections of Jordan hosts a mix of older residential high-rises, office buildings, street markets, hotels, eateries and an almost infinite variety of small shops.
Although Jordan lacks the sights and comforts to support mass mainstream tourism, it still attracts a small cadre of adventurous tourists interested in experiencing authentic working-class life in Hong Kong.
For locals, many live in Jordan for its relatively affordable housing, its centralised location on the spine of Hong Kong's transportation network and its diverse cultural flavour.