After a disappointing 1996 season, Eddie Jordan opted to replace Rubens Barrichello and Martin Brundle with two young, inexperienced drivers — German rookie Ralf Schumacher, younger brother of double World Champion Michael Schumacher, and Italy's Giancarlo Fisichella, who had driven eight races for Minardi in 1996.

Fisichella also set the fastest race lap in Spain and qualified on the front row of the grid in Germany, and there was a behind-the-scenes battle between Jordan and Benetton for his services in 1998, a battle eventually won by Benetton.

Fisichella eventually finished ninth in the Drivers' Championship with 20 points while Schumacher was twelfth with 13 (both were subsequently promoted a place following Michael Schumacher's exclusion from the standings); the combined 33 points placed Jordan fifth in the Constructors' Championship.

The car had a snake's eye and fang painted on either side of the nosecone, forked tongues that extended along the sides from the nosecone to the driver's cockpit, and numerous scale effects on other parts of the car.

At Grands Prix held in countries that did not allow tobacco advertising, the text were replaced with the snake-related "Bitten & Hisses", covered by a snake skin or "Ssssschuhey" and "Fissssssi".