Cruz began his presenting career at 19 as a painter, when he was signed onto the children's show Club Disney for TVE, which then switched to Telecinco after a year.

His major role on Club Disney garnered him massive popularity among the younger audience, as well as his castmates, Vanessa Martyn, David Carrillo, Jimmy Castro and Elena Jiménez.

In 2005, Cruz moved to other well-known children's programmes, including an eight year run with the show Jordi: Megatrix on Antena 3.

Cruz has also worked as a voice actor, providing the Spanish language dubbing for character including Flik in A Bug's Life and Fred Weasley in the Harry Potter film series and video games.

In 2019, Cruz appeared as a judge in an episode of the bake-off programme Niquelao!, alongside Terremoto de Alcorcón.