Started as a radio columnist and commentator, he graduated in Physical Education at the University of São Paulo, in the early 1940s, and began his coaching career in the amateur teams of São Paulo city.
[1] In 1943, he was hired by São Paulo and in his first year of his career, he was champion of the Campeonato Paulista.
Due to meteoric rise he was invited to coach the Brazil in 1944 (alongside Flávio Costa), in two friendly games against Uruguay, coming out victorious in both matches (4–0 and 6–1).
[2] Joreca returned to São Paulo FC where he remained until 1947, winning twice more times the Campeonato Paulista (1945 and 1946).
He died two months after resigning from the Corinthians due to a cardiac arrest, on December 5.