During that time, he played a key role in the company's marketing strategies, including the publication of all-digital editions of the Encyclopædia Britannica.
[3] One of the key aspects of Cauz's tenure was the emergence of the Internet as both an opportunity and a threat in the encyclopedia business.
[8] In July 2006, Cauz personally entered the fray in an interview in The New Yorker, in which he stated that Wikipedia would "decline into a hulking, mediocre mass of uneven, unreliable, and, many times, unreadable articles" and that "Wikipedia is to Britannica as American Idol is to the Juilliard School.
"[9] In 2008, Cauz stressed that in EB new efforts to participate in online collaboration of encyclopedic content are made, and that recognizing experts is a requirement in order to achieve objectivity and high quality.
[10] In April 2008, EB started a project called WebShare, which would "listen to experts" to document knowledge.