Grandson of businessman and politician Jorge Loring y Oyarzábal, he was born into a wealthy family which from the beginning of the century was dedicated to banking, mining, steel and railways.

In 1916 he joined the administration and was assigned to the Head of Public Works, Ciudad Real, but soon asked for leave to pursue his true calling: aviation.

That same year he received the degree of airplane pilot in the National School of Aeronautics, established in Madrid, and acquired an aircraft (type Blériot) made in Spain that tore shortly after landing.

In Barcelona, he was owner of an airline pilot school in El Prat de Llobregat and some workshops for building cars and planes.

In 1922, he established a private school for pilots in Carabanchel (Madrid) and was named manager of a blimp for travel between Seville and Buenos Aires.

Holding a monarchist and conservative ideology, at the outbreak of the Spanish Civil War he initially sought the protection of the British Embassy.