Jorge da Costa Pires (born 1 April 1981) is a Portuguese former professional footballer who played as a striker.
He spent most of his career in LigaPro, totalling 324 matches and a record 113 goals for six teams and being top scorer three times.
In 2008, Pires joined Vizela of the second level and a year later Portimonense, whom he helped to promotion as runners-up in his first season and then played in Primeira Liga for the first time, his maiden appearance in the competition occurring on 13 August 2010 in a 1–3 away loss against Braga where he came on as a second-half substitute.
[7] In 2016–17, Pires was again the second division's top scorer with 23 goals as the Algarvean team won the league title, with four more than Gil Vicente's Paulinho.
[8] Pires, who had two years remaining on his contract in Portimão, chose from seven offers to go on loan to Penafiel of the second tier in August 2018.