João Paulo Dias Fernandes (born 9 November 1992), commonly known as Paulinho, is a Portuguese professional footballer who plays for Liga MX club Toluca as a striker.

[9] Paulinho was the top scorer of the 2018–19 Taça da Liga, netting braces in group stage wins against Nacional (5–0 at home) and Vitória de Setúbal (4–0 away).

[13] On 26 November 2020, Paulinho scored in a 3–3 home draw with Leicester City in the Europa League group stages; in doing so he beat Alan's record of 11 European goals for Braga.

[15] On 1 February 2021, Paulinho joined Sporting on a deal running until June 2025 for a club-record €16 million fee,[16] reuniting with former Braga manager Ruben Amorim; as part of the arrangement, Cristian Borja and Andraž Šporar moved in the opposite direction.

[25][26] On 21 June 2024, Paulinho agreed to a three-year contract at Liga MX side Toluca with the option of a further season, for a €7,75 million fee plus €250,000 in add-ons.

[32] In May 2018, he was included by full side manager Fernando Santos in a preliminary 35-man squad for the upcoming edition of the FIFA World Cup in Russia,[33] but did not make the final cut.