Jorge de Alvarado y Contreras (born c.1480 Badajoz, Extremadura, Spain – died Madrid 1540 or 1541[1]) was a Spanish conquistador, brother of the more famous Pedro de Alvarado.
Alvarado went to Hispaniola in 1510 with all his older brothers Pedro and Gonzalo and younger brothers Gómez, Hernando and Juan and their uncle Diego de Alvarado y Mexía de Sandoval.
Jorge married a daughter of Xicotencatl I, the ruler of Tizatlan in Tlaxcala, as Pedro also did, probably to gain the support of Tlaxcalan troops.
They had a daughter, Francisca de Alvarado, who married the conquistador Francisco Xiron Manuel and had issue.
In 1527 he founded the city of Santiago de los Caballeros and the one of San Salvador in 1528.