He has held leadership roles at EMI Latin and Univision Music Group.
His involvement with Selena contributed to her rise as a significant figure in Latin music.
In 2001, Behar became part of the Univision Music Group, continuing his work in promoting Latin artists and helping to expand the genre’s presence in the mainstream music market.
[2] Behar was searching for new Latin acts and wanted to sign Selena to EMI's label.
Selena chose EMI Latin's offer because of the potential for a crossover album, and becoming the first artist to sign to the label.