José Eduardo Fragoso Tavares de Bettencourt (born Lisbon, 24 October 1960), also known as "JEB", is a Portuguese banker, he was the 47th president of Portuguese sports club Sporting CP,[1] the eldest of three sons of José Manuel de Barros de Bettencourt and his wife Maria Margarida Morujão Fragoso Tavares.
In 1993, was to become a Member of the Executive Board of the BCI (Group Santander Portugal), being mainly responsible for the retail network.
In 2001, he was appointed Deputy Chairman of the Group in Portugal Santader integrating, since then, several prominent places.
In 2006, it became Vice-President of the Board of Sporting CP (non-executive) and the bank making it would be Member of the Executive Board with the Branch Network Private and Business, Corporate, Private and HR'S, position would take to become president of Sporting, the Board of Sporting.SAD and all companies that make up the so-called Group Sporting.
In an interview in January 2008 had already left the warning: "Pulse, Sporting and I will suffer for the rest of my life.