José Luis Artetxe Muguire (28 June 1930 – 19 March 2016) was a Spanish footballer who played as a striker.

Born in Algorta, Biscay, Artetxe joined Athletic Bilbao in 1950 from neighbouring CD Getxo.

He went on to spend the remainder of his 16-year career with the former, making his La Liga debut on 10 September in a 4–0 home win against Atlético Madrid.

In the 1955–56 season, Artetxe contributed 24 games and 15 goals to help the team to win the sixth league championship in their history.

During his spell at the San Mamés Stadium he appeared in 346 competitive matches and scored 133 goals,[1] also conquering three Copa del Generalísimo trophies (scoring in the 1956 edition, a 2–1 victory over Atlético Madrid);[2] several years after his retirement, at the age or 35, he still ranked amongst his main club's all-time scorers.