Reyes Ferriz is a law graduate from the Autonomous University of Ciudad Juárez and has a master's degree from the University of Notre Dame Law School in the United States.
In 2001, following the cancellation of the local election in Ciudad Juárez, the Congress of Chihuahua appointed him to serve as the municipal president on an interim basis until a special election could be held.
In 2004, Governor José Reyes Baeza Terrazas put him in charge of revenue collection in Ciudad Juárez, a position he left in 2007 to seek the PRI's candidacy for the 2007 municipal presidential election.
Reyes Ferriz has been brought into the national and international spotlight as drug-related violence on the Mexican–American border has escalated in 2008 and 2009.
[4] Ciudad Juárez is directly across the border from El Paso, Texas, and has been called "The Most Dangerous City in the Americas".