Herscher is a kinetic artist who specializes in making comical chain-reaction machines.

[3] He was a 2013 Artist-in-Residence at the McColl Center for Art + Innovation in Charlotte, North Carolina.

[4] Joseph was born in New York City, grew up in Auckland, New Zealand, and then moved back to New York City where he continued to create his eccentric machines.

Joseph created and starred in the 2015 comedy web series Jiwi's Machines.

In July 2019, he launched a new web series, What's Your Problem?, co-created with Gemma Gracewood and made by Augusto Entertainment.