Joseph Wharton Lippincott (February 28, 1887[1] – October 22, 1976) was a noted publisher, author, naturalist, and sportsman.
B. Lippincott & Co., the family publishing firm he would serve for fifty years, including as president from 1927 until 1948, and then as chairman of the board until his retirement in 1958.
Lippincott wrote seventeen books about animals and nature, including Wilderness Champion; The Wolf King; The Wahoo Bobcat; Long Horn, Leader of the Deer; Chiseltooth, the Beaver; Persimmon Jim, the Possum; Bun, a Wild Rabbit; Little Red, the Fox; Gray Squirrel; Striped Coat, the Skunk; The Red Roan Pony; Animal Neighbors of the Countryside; and Black Wings, the Unbeatable Crow.
Recipients of the Award have included Mary Utopia Rothrock, Robert B. Downs, Essae Martha Culver, Carleton B. Joeckel, Lester Asheim, E.J.
Josey, Patricia G. Schuman, Robert Wedgeworth, Peggy Sullivan, John N. Berry, John Y. Cole, Betty J. Turock, Carla Hayden, Camila Alire, Maurice J. Freedman, and Julius C. Jefferson Jr.[2] He married Elizabeth Schuyler Mills in 1913, and the couple had two sons, Joseph Wharton Lippincott, Jr. and R. Schuyler Lippincott, and a daughter, Elizabeth (Betsy)[3] Schuyler (Lippincott) Wilkes.