Josie Natori

"[5] After graduating, she took a corporate finance position as an employee of stock brokerage firm and investment bank Bache & Co., during which she traveled back to Manila to open a branch office there.

[4] After the office closed due to market changes, Natori returned to New York and worked at Merrill Lynch, where she rose the ranks to become the first female Vice President in corporate finance.

[4] Natori made the move from Wall Street to fashion full-time in 1977, after considering a number of other entrepreneurial ventures from opening a McDonald's franchise, to reproducing antique furniture.

[4] The Natori Company now sells lingerie, sleepwear, ready-to-wear, and accessories to upscale department stores in the US, and to at least fifteen countries internationally.

[8] In addition to women's clothing, the company is also in the home furnishings industry, and in May, 2008 signed a licensing deal to sell Natori perfume.

[10] The assassination of Filipino opposition leader Benigno Aquino in 1983 cut off her supply route to and from the Philippines, which almost sank her business, if not for the support of her family.

At present, her evening robes and bathrobes, both in silk and cotton, are sought after by women in the Philippines, primarily because of quality and secondly as a badge of pride for the icon that she has become.

Natori has been named by Yahoo as a "self-made immigrant millionaire"[5] and furnished the accommodations for Pope Francis during his January 2015 visit to Manila.

"We ship from our factory in the Philippines and also in China and it's a nightmare," Natori told the news channel about delays caused by International Longshore and Warehouse Union work stoppages at West Coast Ports.

Natori's parties have been covered by social blogs from New York,[12] and her career switch from finance to fashion has been chronicled by the Oprah media network.

The collection consisted of 37 pieces, including bras, panties, robes, knits, leggings, camis, and chemises with prices ranging from $10 to $35.

[18] A 1.7-ounce bottle retails for $75, and the scent includes "a voluptuous bouquet of sampaguita, the national flower of the Philippines," according to the company's promotional texts.

[19] Natori's products are available at Saks Fifth Avenue, Bergdorf Goodman, Bloomingdales, Nordstrom, Neiman Marcus, Lord & Taylor, Macy's, Anthropologie, Dillard's, Zappos, the Home Shopping Network, Bed, Bath & Beyond, Bare Necessities, Her Room, Amazon, and Designer Living, among other outlets.

At the time of its June 2014 opening, Natori told Women's Wear Daily that it would be "a veritable retail theater" with "everything" for sale, including antiques on display.

Other personalities included in the collection are Lea Salonga, Kenneth Cobonpue, Diosdado Banatao, Efren "Bata" Reyes, Rafael "Paeng" Nepomuceno, Eugene Torre, Monique Lhuillier, Jordan Clarkson, and Jollibee.

Natori visits her grandchildren, Cruz and Zoe, daily, and takes them to school before she begins her work day.

Natori on a 2021 stamp of the Philippines