Bare Necessities is an American lingerie, swimwear, and loungewear online retailer which was established in 1998 in Avenel, New Jersey.

The company claims to be the second largest online retailer in the industry next to Victoria's Secret with over $66 million in revenues.

[4] Bare Necessities was founded in Avenel, New Jersey in 1998 by two Carnegie-Mellon graduates, Noah Wrubel and Bill Richardson.

Bare Necessities was acquired by Walmart in 2018 as part of its strategy to compete with Amazon in the online clothing space.

[4] The company operates out of a 125,000 square-foot building in Edison, New Jersey, and employs about 200 people between the corporate staff and the on-site fulfillment center The online retailer carries an array of brands such as Bali, Wacoal, SPANX, Calvin Klein, Hanky Panky, Chantelle, Freya, Panache, Hanro, La Perla, Le Mystere, Ugg Australia, Wolford, Hugo Boss, Armani, and Polo Ralph Lauren.