Josif Milovuk

Josif Milovuk (Trpinja, 10 April 1787 – Pest, 23 August 1850) was a successful merchant, book publisher, lithographer, and writer in the Austrian Empire.

After arriving in Pest, he started trading in canvas and then began collecting books, establishing contact with Serbian writers, and opening a bookstore.

Due to the weak financial situation, he decided not to publish the Matica srpska organ Letopis alone, so together with his brother-in-law Gavrilo Bozitovac, he invested more money.

[4] After that, on 18 January 1826, Milovuk invited the participation of traders, buyers, and merchants from Pest, Petar Rajić, Jovan Demetrović, Andrej Rozmirović, and Djordje Stanković.

Due to his disagreement with Jovan Hadžić, Milovuk left Matica srpska, turned around and established cooperation with Vuk Karadžić and published his works, "Miloš Obrenović, Prince of Serbia" and "Danica".

In 1826, they published "Hristoitija" and "Venac od alfavita" by Dositej Obradović, and in 1826, "Characteristics or descriptions of the people living in the whole country of Avram Branković".

In addition to all that, Milovuk himself published "Zorica", the book Sima Milutinović Sarajlija, Imeslov or Dictionary of personal names of various Slavic peoples "(1828) Jovan Pačić and Ján Kollár, "Prince Lazar, Tsar of Serbia" (1831) by Jefta Popović, "Life and Knightly Wars of the Glorious Prince of Epirus George Kastriot Skenderbeg" (1827), Jovan Sterija Popović, "Vladimir and Kosara" (1829), Laza K. Lazarević.