The Journal of Interactive Advertising (JIA) is a peer-reviewed international journal covering the field of interactive advertising, marketing and communication in the constantly expanding networked world.
It publishes original research related to advertising using interactive means, including both online and offline, to promote mutual actions among consumers, messages and brands.
[1] The journal was established in Fall 2000 by John D. Leckenby (University of Texas at Austin) and Hairong Li (Michigan State University), who served as founding editors-in-chief.
It was an official publication of the Department of Advertising, Public Relations, and Retailing at Michigan State University and the Department of Advertising at The University of Texas at Austin until December 31, 2007.
The following persons have been editor-in-chief: The journal is abstracted and indexed in Scopus and EBSCOhost.