The journal's editor is Mark Peterson (University of Wyoming).

The Journal of Macromarketing aims to examine social issues and how they are affected by factors such as marketing, society influences and the conduct of marketing.

The journal is multidisciplinary and covers areas such as management, economics and sociology.

The Journal of Macromarketing is abstracted and indexed in, among other databases: SCOPUS, and the Social Sciences Citation Index.

According to the Journal Citation Reports, its 2017 impact factor is 1.969, ranking it 81 out of 140 journals in the category ‘Business’.