The journal was dedicated to exploring "the minor, redundant and commonplace scenes of life" and celebrating "the majesty of the obvious".

[1] The first issue included articles about the behavior of Japanese people on elevators, the arrangement of books on library shelves, and the social implications of facial hair.

[2] The journal reflected a recent trend among sociologists to "investigate the largely unconscious verbal and nonverbal conventions of everyday social interactions," in contrast to the field's historical focus on deviant behavior.

The original concept for the journal came from Schaffer and founding co-editor Myron Orleans (California State University, Fullerton).

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