Founded by Claire Chambers,[3] the name Journelle comes from the archaic French word journellement meaning 'daily', as lingerie is designed to be worn every day.

Some brands and designers they carry include Chantelle, Hanky Panky, Eberjey, Fleur of England, Wolford, Natori, Simone Perele, and La Perla.

The company retrofitted a 1970 Land Yacht Airstream to resemble the stores' aesthetic and atmosphere, complete with a tucked away dressing room, a lounging banquette, and custom shelving.

[7] The road trip served as a way for Journelle to meet already loyal customers and introduce them to the personal in-store experience, as well as a way to test top e-commerce markets for potential store expansion.

[8] Claire Chambers founded Journelle in 2007, opening additional stores in SoHo and Miami Beach in 2010,[10] and on the Upper East Side of Manhattan in 2011.