It succeeded to an earlier magazine called Semaine de France and was originally intended as a competitor to Paris Match.

The magazine was used as a tool by Dassault to propagate his political ideas and vision, such as organizing a World Fair in Paris (which did not happen).

It was sent for free to all French dentists and physicians in France so that it was available to patients in the waiting rooms.

[1] It had pages devoted to fashion, health issues, social events in Paris, a regular editorial by Marcel Dassault, drawings by Jacques Faizant, Coq (Luis García Gallo), Kiraz and Hervé (alias of Hervé des Vallières).

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