In 1996, Jovani brought on American designer Sherri Hill to assist in the expansion of their prom and pageant market.

DuRocher presented a 14-piece Jovani couture collection at a runway show held at the 2012 Brooklyn Fashion Week.

Jovani has expanded to include bridal, homecoming, cocktail, evening dress collections and a custom couture line.

The partnership is noted for aligning with the shared objectives of both organizations to promote empowerment and celebrate talent among young women.

[6] Celebrities including Miranda Lambert,[7] Carrie Underwood,[8] Selena Gomez,[9] Ariana Grande,[10] Taylor Swift[11] and Jewel,[12] have all worn Jovani's signature pieces for various red carpet, charity, and social events.

[19] On June 13, 2019, Real Housewife of New York, Luann De Lesseps, released a music track "Feelin' Jovani".

Jovani also makes in kind donations to the Society of Memorial Sloan-Kettering Cancer Center, which are used at the annual Pediatric Prom.