Saul Maslavi is an Iranian-born American businessperson and CEO, best known for his company Jovani Fashion.

[citation needed] His father, Jacob, started a fashion company called Jovani.

[1] The company started as a ten-person operation, designing and manufacturing fifteen styles of dresses for specialty boutiques.

Jovani Fashion began primarily as an evening wear company but explored other markets in 1990, such as the growing prom and cocktail trends.

Celebrities, including Miranda Lambert,[2] Carrie Underwood,[3] Selena Gomez,[4] Ariana Grande, Taylor Swift[5] and Jewel,[6] have worn Jovani’s signature pieces for red carpet, charity, and social events.