Jovem Guarda[nb 1] was primarily a Brazilian musical television show first aired by Rede Record in 1965, although the term soon expanded to designate the entire movement and style surrounding it.

The members of the program were singers who had been influenced by the American rock n' roll of the late 1950s and British Invasion bands of the 1960s, although the music often became softer, more naïve versions with light, romantic lyrics aimed at teenagers.

At the beginning of the 1960s, several Brazilian rock artists and bands began to appear, having a lot of influence from Elvis Presley, Chuck Berry, Jerry Lee Lewis and others.

In 1965 TV Record in São Paulo decided to show a program named Jovem Guarda every Sunday.

For this reason, several artists and bands from Jovem Guarda made versions of international songs with lyrics totally different from the original, following the same rhythm.

Jovem Guarda changed the way of thinking of the youth of the time, being a movement that revolutionized Brazilian music with the use of rhythms.

"[3] The name Jovem Guarda was born from the phrase of the Russian leader Lenin: "The future belongs to the young guard because the old one is outdated."

The program Jovem Guarda debuted on 22 August 1965, on TV Record, led by three up-and-coming singers at that time.

The rebellious posture, the frenetic pace and the innocent lyrics, but identifiable by the teenager audience, ensured the program's success.

The presenters influenced the young people of the time with their colorful and printed clothes, fur coats and with their long hair in the Elvis Presley style.

The movement also helped to spread a variety of slang, phrases and expressions such as: Even after the program ended in 1968, the Jovem Guarda continued to exert influence.