[2] Joy was created as a reaction to the 1929 Wall Street crash, which had diminished the fortunes of Jean Patou's wealthy American clientele.

Despite its elevated price and the depressed economic environment, Joy became a success and has remained Jean Patou's most famous fragrance.

[3] In 2002, Patou launched Enjoy, a contemporary take on Joy meant for younger women.

According to Luca Turin, "the whole point of its formula was to achieve the platonic idea of a flower, not one particular earthly manifestation."

[6] "Joy" was voted "Scent of the Century" by the public at the Fragrance Foundation FiFi Awards in 2000, beating its rival "Chanel No.