On 3 October 1974, Guatemalan businessmen Dionisio Gutiérrez and Alfonso Bosch, Juan Bautista's son and son-in-law respectively, died in a plane crash while en route to Honduras to assist and support victims of Hurricane Fifi–Orlene.
[2] The plane was carrying a shipment of medicines that had been collected by the Rotary Club of Guatemala, but was obstructed by weather conditions and cargo weight near the village of Las Nubes.
[3] The descendants of the deceased, owners of companies such as Pollo Campero, Avícola Villalobos and Empacadora Toledo created the "Juan Bautista Gutiérrez Foundation" to centralize a series of social projects that they had carried out for several years.
The government of President Alfonso Portillo decreed a state of public calamity to mobilize international aid; officially forty-eight fatalities were recognized, but there were rumors of a much higher number.
[10] At the end of 2015, the Juan Bautista Gutiérrez Foundation promoted the #GuatePorElRoosevelt movement together with Pollo Campero and Corporación Multi Inversiones (CMI) to make a contribution and reduce the hospital crisis in the country.