[9] When he began his teaching career at San Francisco State University there was a lot of social and political changes taking place.
[12] The Final part of the class work was to create a bilingual newspaper that was both written in Spanish and English.
[18] Juan Gonzales like many others thought there was a strong need for the creation of a bilingual local newspaper for the Latino community in the Mission District of San Francisco.
"[21] And many in the Latino community did not speak or read English, making it very difficult to get local news that affected them.
[24] And the newspaper has focused on reducing poor government services, high dropout rates among Latinos, and police brutality.
Juan Gonzales doesn't believe in journalistic objectivity and has often advocated for the Latinos in San Francisco.
[26] El Tecolote is a mission-driven newspaper, purposely and consciously trying to bring about progressive social change.
[27] Juan Gonzales considers the paper as an advocate for the continuation of the quest for Latino Civil Rights.
[32] Today he still helps out occasionally with the running of El Tecolote, offering advice, acting as a public face for the newspaper, and also seeking resources for the paper.