[8] Before his death, Jumalon regularly broadcast his radio station 94.7 Gold Mega Calamba FM through his Facebook streaming, which has around 2,400 followers.

[12] After the staff agreed, one of them drew his gun and aimed at the staffer while the other proceeded to enter the radio booth, where he shot the broadcaster twice, hitting his lower lip and the back portion of his head.

[12][14][7] The killing was caught on both Facebook livestream and CCTV camera; the former showing blood oozing from Jumalon's mouth after he was shot while the lively instrumental music plays.

[19] Misamis Occidental police director Colonel Dwight Monato said that Jumalon had a heated argument regarding the land dispute with two people two days before his death.

"[13] The National Union of Journalists of the Philippines (NUJP) and the Mindanao Independent Press Council Inc. (MIPC) called the killing "brazen" and "barbaric".

[7] Senators Bong Revilla and Robin Padilla called the law enforcement for the swift investigation while House Speaker Martin Romualdez was "deeply saddened" over the killing.